Current discourse treats economic and family concerns as if they belong to separate worlds. Economics are framed around markets, materials, and paid labor; families around moral, emotional, and private life. The result is economic policy that overlooks families—and family policy that misses a powerful truth: investing in children and families isn’t just a moral choice, it’s an economic one. This analysis explores how rethinking our economic narrative to center family wellbeing can create more wellbeing and prosperity for all.

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